Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Reacting to the growing migration of search traffic from desktop to mobile devices, Google recently announced that "mobile friendliness" will be a more important ranking factor starting April 21. Quoting from the Google Webmaster Blog:
Serving the same format as desktop versions with much bigger screens, non-mobile friendly websites make it cumbersome for the user to navigate. Responsive design, on the other hand, adapts the website layout to make it uniformly navigable across all devices. Local businesses that do not upgrade their websites soon will almost certainly see a drop in local rankings, leading to a drop in in-store traffic and phone-in leads. Get in touch with your LocalBizNYC representative about creating a mobile friendly site.
William Manny is the Founder of LocalBiz.NYC.