If it's been a long time since you last logged into your Google My Business account, take note: Google may soon start de-listing businesses that show few signs of active management. Google says it will first try to contact owners of neglected listings before cutting the cord, so you won't be caught completely by surprise (unless you never open your e-mails from Google).
Your Google My Business listing is a tremendous online asset for generating new business. If you've been neglecting it, start getting into the habit of posting business updates, or uploading new photos. Sales promotions with expiration dates are great for making the phone ring or getting new customers in the door. While you're logged in, you can also view key metrics for your listing like number of impressions, and actions taken by viewers (clicks to website, calls, clicks on map for directions) to remind you of what you could potentially miss by neglecting your Google listing.
William Manny is the Founder of LocalBiz.NYC.