Is your business information correct? Are there duplicate listings? Search engines penalize incorrect and inconsistent business information, diminishing the quantity of appearances in local search results. Your ranking is also impacted.
Is your business listed in the directory? (Status indicator) You're missing opportunities to show up more frequently if you're not listed in a directory.
Special Offer This is an indicator of how your listing appears in the selected business directory. If its ownership is not claimed and not enhanced, it won't be showing up as frequently and standing out. You can see how the actual listing appears in the directory by clicking on the "View Listing" Link next to the directory logo.